Storage units have become an increasingly popular storage alternative in the United States. While companies like A-American Self Storage have been in the business since the 1970s, pioneering the early storage unit facility craze, the recent growth that companies like this one have seen and other companies are experiencing demonstrates a few interesting things about the way our country views our possessions and uses our stuff. While the reasons that people decide to use self storage units are many and varied, there are also a great number of things that we stand to learn from consumer trends that can help storage unit rental facility owners and self storage unit renters learn the best ways to take advantage of self storage units. Indeed, looking into the trends that were apparent from a study by the website “ISS” (Inside Self Storage), there are a few trends that have developed that we stand to gain interesting data and perhaps economic payback from by attention:
First, many of the respondents to a survey that ISS conducted demonstrated that the choice of amenities provided by a storage unit rental facilities weighed out over the cost of renting when many people chose a specific storage unit rental company. The study demonstrated that as many as 65% of customers may use this as the deciding factor rather than price. As a storage unit rental facility owner, the answer for your questions about how to grow your business are clear: you need more amenities! Storage unit rental facilities that offer more amenities- for example, A-American Self Storage offers a free moving truck service- are more successful than other storage unit rental companies. As a potential renter of a self storage unit, take this as a hint: choose a self storage rental facility that offers great amenities! The studies have shown that this makes your overall renting experience easier and more enjoyable.
Second, many people think that they will just rent their storage unit for two to six months. Instead, about 80% of the people surveyed in the aforementioned study actually kept their storage unit for a year or longer, though many of them did not intend to initially. In fact, only 15% of customers thought that they would keep the unit for a year or more! This speaks to potential storage unit customers in particular. Although you may intend to only rent for a short period of time, once you have a storage unit you may find that there are quite a few great reasons to keep your storage unit for longer. That being said, find a storage unit rental facility you can trust, because you will probably keep that storage unit for quite some time. You will want to work with a storage unit rental facility that you feel you can trust in that time, so picking out the right unit is more important than ever!
Finally, storage unit rental facility owners, offer promotional deals and discounts! The majority of people in the ISS study said they began renting because of a promotion. This is a great way to get your foot in the door with many loyal customers!